What kind of brand can give a great impression to consumers and make them keep paying attention to the brand? “Brand Love Index” will show you the answer!
“Brand Love Index”is a research done by Oath includes both qualitative and quantitative research of consumers in the fourth quarter of 2017. The research used the BrandZ database of WPP and Kantar Millward Brown, which has 159,000 sample numbers from USA, Australia, Japan, Taiwan, England, etc. The index had already get a patent. We invite Lin from Oath as the lecturer to share the key index that makes consumer pay attention to the brands.